X Wire · @XWireNR · by Boardmarker

Give your news release (NR) another week in front of investors.

When a lot of people see a news release — often before the open — that is when attention builds and trading volume can move. X Wire extends the life of an already-disclosed NR on X: a clean headline, a link to the company website, and optional paid reach so tens of thousands more people can see that development. Canadian small & nano-cap (TSXV/CSE). Posts go out on @XWireNR.

The story

News is the fastest way to put information in front of investors.

Road shows, conferences, and other digital marketing all help. They are good tools. A news release is still the fastest, most efficient way to get information in front of both new investors and people who already own the stock. Existing holders get excited when they see a positive development again. New people need to see the headline before they ever ask for a deck.

The problem is not usually the release itself. It is how quickly the window closes after disclosure — and how few of the right eyeballs actually saw it. X Wire keeps that public headline working for about another week, in the feed where investors already spend time.

Why volume and attention follow the news

Before the open matters

When a whole lot of people see a positive announcement — typically into or before the open — that is when interest and trading activity can spike. Visibility of the disclosure is the fuel.

Attract attention. Attract eyeballs.

X Wire is built to put already-public company news in front of more investors and market watchers — so more people at least see the headline and can decide it might be something they are interested in.

Extend the life of the NR

We aim to give each press release about an additional week upfront in front of investors — continuing dissemination after the first-day wire flush, not letting the story disappear overnight.

Headline + company link

Each post is a short, clean read: the news headline (or a tight description of it) and a link to the company website / IR page for that release. Readers land on the issuer’s own disclosure.

How X Wire works

Continue dissemination on X — after the wire.

Already disclosed only

We advertise what is already public — exchange, SEDAR+, newswire, or the company site. No unpublished information. The issuer owns disclosure.

Creative on @XWireNR

Boardmarker’s X Wire channel posts the NR creative. Package fees include creative and the channel post. Optional X Ads can add tens of thousands of additional people who see that headline.

New and existing investors

New investors discover the story from the headline. Existing investors get another clear look at the same public development — which is often when interest renews.

Target who sees it

Optional media add-ons (~7-day Canada flights) let you put each NR in front of chosen audiences — sector, geography, lookalikes — so more of the right people see the public link.

Starter

CAD $499

+ GST 5% CAD $24.95 · all-in CAD $523.95 · Stripe adds tax at checkout

Your choice: 3 news releases for 1 week, or 1 news release for 3 weeks — advertised on X via @XWireNR. Creative included. Each post leads with the NR headline (or a short description) and links to the issuer’s company website / IR page.

Fee covers creative + the channel posts for whichever option you pick (three NRs in one week, or one NR sustained across three weeks). Optional media add-on (X Ads spend) is per news release and separate — see below.

Pay CAD $499 — 3 NRs / 1 wk or 1 NR / 3 wks

Growth

CAD $2,499

+ GST 5% CAD $124.95 · all-in CAD $2,623.95 · Stripe adds tax at checkout

Your choice: 20 news releases for 1 week, or 1 news release for 20 weeks — advertised on X via @XWireNR. Creative included. Headline-first creative and a link to the company website / IR page.

Fee covers creative + the channel posts for whichever option you pick (up to twenty NRs in one week, or one NR sustained across twenty weeks). Optional media add-on (X Ads spend) is per news release and separate — see below.

Pay CAD $2,499 — 20 NRs / 1 wk or 1 NR / 20 wks

Fees above are before tax. GST 5% (Canada) is shown with each package as a guide. Stripe Tax is on — checkout adds applicable tax from the customer’s billing address (typically 5% GST for Canadian customers). After you pay, you’ll land on the thanks page. Email dean@boardmarker.net with the public NR list (company-site / IR URLs), preferred timing, and which option you want (3 NRs / 1 week or 1 NR / 3 weeks; 20 NRs / 1 week or 1 NR / 20 weeks). Or contact the desk before paying.

Optional · per news release

Media add-on — put the NR in front of more Canadians.

Package fees cover creative and posting on @XWireNR. The media add-on is separate X Ads Manager spend for a ~7-day Canada flight on that already-disclosed release — so you can target who is more likely to see it. Priced per news release. Auction delivery: we plan toward a band; this is not a hard impression guarantee.

Pulse

CAD $1,500

+ GST 5% CAD $75.00 · all-in CAD $1,575.00

Per NR · ~7 days Canada X Ads spend on top of your X Wire package.

Plan toward roughly tens of thousands of impressions (order of ~10k–15k+ depending on CPM and targeting).

Pay CAD $1,500 — media / NR

Reach

CAD $3,000

+ GST 5% CAD $150.00 · all-in CAD $3,150.00

Per NR · ~7 days Canada X Ads spend for stronger distribution of one already-disclosed release.

Plan toward roughly ~100k–150k impressions (auction; targeting and CPM affect delivery).

Pay CAD $3,000 — media / NR

Floor

CAD $5,000

+ GST 5% CAD $250.00 · all-in CAD $5,250.00

Per NR · ~7 days Canada X Ads spend aimed at a heavier impression week for one NR.

Plan toward roughly ~200k–250k impressions (auction; not a hard guarantee).

Pay CAD $5,000 — media / NR

Also available · secondary channel

Rumble media — CAD $499 / ~1 week

+ GST 5% CAD $24.95 · all-in CAD $523.95

Optional add-on for one already-disclosed NR: a ~7-day paid flight on Rumble Advertising Center (managed by Boardmarker), with the ad landing on the issuer’s company website / IR page. Same framing as X media — expand reach of public disclosure. Auction delivery; not a hard impression guarantee. Separate from the X Ads Pulse / Reach / Floor tiers above.

Plan toward a modest impression week (format and geo targeting drive results).

Pay CAD $499 — Rumble week

X media add-ons are X Ads Manager spend; the Rumble line is Rumble Advertising Center spend. Neither replaces creative/posting packages above. After you choose a tier, email dean@boardmarker.net with the public NR URL and any targeting notes (sector, geography, audiences). Reporting on spend and delivery after the flight.

Included

What’s in every package.

Creative included

Graphics and post creative for each NR on @XWireNR — prepared for the X Wire channel, not a blank text dump.

Headline + company link

A short headline from the news (or a tight description) plus a link to the company website / IR page — so readers land on the issuer’s own disclosure.

About another week of life

Continue dissemination after day-one wire traffic fades — keep the public headline working in the X feed for roughly another week per release.

Tens of thousands more eyes

With optional X Ads, continuing dissemination can put tens of thousands of additional people in front of that headline — new investors and existing holders alike.

Target specific audiences

Use X Wire with optional Ads Manager spend to target people you want to see the NR — sector interests, locations, follower lookalikes, and other X targeting options. Same public disclosure; more deliberate distribution.

Outcomes · what X Wire is built for

Four ways already-disclosed news gets in front of the right people.

X Wire is designed around real outcomes issuers care about — not vanity metrics. Campaigns use creative on @XWireNR, optional X Ads targeting, and a link back to the issuer’s own website. Auction delivery; results vary by targeting and spend. These are outcome patterns, not guaranteed results or named client case metrics.

01 · C-suite

Decision-maker awareness

Put an already-public NR in front of executives, founders, and sector operators who already follow industry news on X — via interest, keyword, and follower lookalike targeting — so the click lands on your company website.

Track: site clicks, profile visits, follows, and verified executive engagement (manual review). Targeting a role is not the same as a booked meeting.

02 · Stakeholders

Public-affairs & policy adjacency

When your disclosed news touches defence, energy, infrastructure, or regional economy, X is where stakeholder conversation moves in real time. Expand awareness of what is already public among relevant geographic and interest audiences.

No political endorsements. Continuous-disclosure rules still apply. Policy-adjacent flights are gated carefully.

03 · Customers

End-market & customer reach

Contract, product, and partnership NRs only work if buyers and partners see them. X Wire distributes the public release into end-market conversations — narrow operational audiences and clear technical creative outperform broad “interest” spray.

Track: inbound citing the post, X-referred sessions, contact forms tagged from X Wire.

04 · Investment professionals

More people see the headline

Core job: keep already-disclosed NRs visible so more investors and intermediaries actually see the development — and some ask for the deck, a call, or the IR page. When more people see positive news into the open, attention and volume often follow. Creative included; optional media for a harder impression week.

Track: clicks to the NR URL, issuer-logged inbound, qualified follows. We do not claim price outcomes, guaranteed volume, or institutional meetings.

Industry context: public X Ads case patterns show decision-maker reach, niche B2B lead gen with disciplined targeting, and capital-markets distribution driving multi-million impression flights when narrative and targeting align. X Wire applies that channel to already-disclosed Canadian small & nano-cap NRs — with the issuer’s website as the landing point.

Eligibility & compliance

Already disclosed. Headline + company link. Issuer-owned disclosure.

Why focus on news releases?: Road shows, conferences, and other digital marketing are useful. A news release is still the fastest, most efficient way to get information in front of new and existing investors. X Wire extends that public disclosure on X after the first wave of wire traffic.
What does “another week” mean?: For each already-disclosed NR, we aim to keep the headline working in front of investors for about an additional week — via the @XWireNR post and, when you add media, a ~7-day Canada X Ads flight. Auction delivery; results vary.
Can I spread one NR across more weeks?: Yes. The CAD $499 package is 3 news releases for 1 week or 1 news release for 3 weeks. The CAD $2,499 package is 20 news releases for 1 week or 1 news release for 20 weeks. Tell us which option you want when you send the public NR list.
Does this affect trading volume?: When many people see a positive announcement — often before the open — attention and trading activity can increase. X Wire is built to put more eyeballs on already-public news. We do not guarantee volume, price, or any market outcome.
Which NRs qualify?: Only already-disclosed public news releases — material that is already on the company website, exchange, SEDAR+, or a recognized newswire. We do not distribute unpublished information.
Where do posts link?: Each X Wire post leads with the NR headline (or a short description) and links to the company website (issuer site / IR page) for that news release.
Who owns disclosure?: The issuer remains responsible for continuous disclosure and for the accuracy of its public releases. X Wire advertises links to what is already public.
Is this investment advice?: No. Communications through X Wire are not an offer to sell or a solicitation to buy securities, and are not investment advice.
What about media spend?: Package fees cover creative and posting on Boardmarker’s @XWireNR channel (CAD $499 / $2,499 before tax; + GST 5%). Optional media add-ons ($1,500 / $3,000 / $5,000 before tax) are X Ads Manager spend per news release for a ~7-day Canada flight — separate from the package fee. A quieter optional Rumble media add-on (CAD $499 / ~1 week before tax) is also available for one already-disclosed NR. Stripe Tax is enabled: checkout adds applicable tax from the billing address (typically 5% GST in Canada).
Can we target who sees the news?: Yes. Organic posts on @XWireNR expand reach on the channel; with optional X Ads spend you can target specific audiences so selected people see your already-disclosed NR — for example by interest, geography, or lookalike audiences. Targeting does not change the disclosure; it only changes who is more likely to see the public link.
What outcomes is X Wire built for?: Four patterns: C-suite / decision-maker awareness, stakeholder / public-affairs adjacency, customer & end-market reach, and investment professionals asking for more information. See Outcomes. Results vary; we do not guarantee meetings, price action, or endorsements.

Watch

X Wire videos.

How Boardmarker extends already-disclosed Canadian small & nano-cap news releases on X — enhanced paid reach, longer dwell time, and optional targeting. Creative included. Posts on @XWireNR.

X Wire in about a minute (~60s)

Core sales cut: NR distribution, dwell time, targeting, packages.

Also on YouTube (BoardmarkerGrokBot) and Rumble (stuartdr).

Another week of NR visibility & investor interest (~45s)

Shorter story: pre-open attention → headline + link on @XWireNR → more eyeballs / investor interest → packages. Open dedicated page.

Dedicated page · YouTube · Not investment advice. Already-disclosed NRs only. NR distribution — not stock promotion.

Need consulting or a managed month?

X Wire is digital advertising of already-disclosed NRs on the Boardmarker channel. For one-hour X consulting (CAD $99) or creative and posting from the issuer’s own account (CAD $499 / month), see X advertising.

Pay CAD $499 — 3 NRs Write the desk